History
The bubbly magic begins in 1889
Shasta Mineral Springs Company was founded at the base of Mount Shasta in Northern California. Mineral water was loaded onto glass-lined railroad cars for packaging into siphon bottles.
1889
1920s
Shasta Mineral Springs Company introduced its flavored line of carbonated beverages in 12-ounce bottles. As production grew, a third bottling facility opened. In 1928, the company name was then changed to “Shasta Water Company.”
In 1931, Shasta Water Company introduced its Shasta Pale Dry Ginger Ale. Growth found its bottled beverages throughout major California markets.
1930s
Ginger Ale through the decades
Since the 1930s, Ginger Ale has been one of Shasta Beverage's flagship flavors. See how the flavor has looked through the decades.
1930
1950
1970
2000
2010
2010
2020
Ginger Ale through the decades
Since the 1930s, Ginger Ale has been one of Shasta Beverage's flagship flavors. See how the flavor has looked through the decades.
1930
1950
1970
2000
2010
2010
2020
1940s
Shasta Club Soda was introduced.
1950s
People wore poodle skirts and danced the Twist, a move we can only assume is inspired by Shasta Lemon Lime Twist.
1950s
People wore poodle skirts and danced the Twist, a move we can only assume is inspired by Shasta Lemon Lime Twist.
In 1953, Shasta Water Company became the first company to package soft drinks into cans. It also introduced its line of low-calorie drinks.
1950s
1960s
This is the dawning of the Age of Aquarius, plus some groovy new Shasta flavors.
1960s
This is the dawning of the Age of Aquarius, plus some groovy new Shasta flavors.
1960s
Shasta Water Company became the first company to introduce sugar-free, zero calorie soft drinks. The company joined Consolidated Foods and was renamed one last time to its current name, “Shasta Beverages.”
1970s
Bellbottoms come into fashion. We may never know why. Luckily, even they can be accessorized with an ice cold can of Shasta.
1970s
Bellbottoms come into fashion. We may never know why. Luckily, even they can be accessorized with an ice cold can of Shasta.
Shasta Beverages established its food service division, supplying hospitals nationwide with carbonated soft drinks in 8-ounce cans.
1970s
1980s
A totally radical decade, marked by the Rubix cube, MTV and the surging popularity of Diet Shasta.
1980s
A totally radical decade, marked by the Rubix cube, MTV and the surging popularity of Diet Shasta.
1980s
Shasta Beverages joined National Beverage Corporation. Its flavored line of carbonated beverages in 12-ounce bottles is introduced.
Acclaimed synth-pop and rock music artist, Al Jourgensen wrote soda’s catchiest jingle, “I Wanna Pop,” for Shasta Beverages in 1983.
1990s
It’s the last decade of the 20th century, and the world starts stocking up on Shasta to prepare for Y2K.
1990s
It’s the last decade of the 20th century, and the world starts stocking up on Shasta to prepare for Y2K.
Shasta Beverages introduced its iconic 3-liter bottle size and limited-edition line of Hispanic flavors, included Manzana, Horchata and Jamica.
1990s
2000s
The 21st century begins. Shasta marks 100+ years of fizzy goodness.
2000s
The 21st century begins. Shasta marks 100+ years of fizzy goodness.
2000s
Shasta Beverages continues into the new century by extending its popular Tiki line of flavors with Tiki Blue, Tiki Orange Mango and Tiki Mist.
Shasta Shortz Kids was also a flavor line created for kids, including Bubble Gum and Cotton Candy.
ShastaPop.com is born.
1990s
It’s the last decade of the 20th century, and the world starts stocking up on Shasta to prepare for Y2K.
2010s
Cupcakes rule the dessert world, and Shasta makes a great way to wash them down.
Shasta Beverages debuted a new series of television commercials and launched its California Dreamin’, Fiesta Punch and Very Cherry Twist flavors.
2010s
1990s
It’s the last decade of the 20th century, and the world starts stocking up on Shasta to prepare for Y2K.
2020s
Technology booms, and so does the Shasta flavor line-up, with some awesomely new tastes coming soon to a can near you.
2020s
Shasta Beverages introduces its first Zero Sugar line, featuring versions of Tiki Punch, California Dreamin’ and Mountain Rush. Its line of Diet Shasta products received a makeover and was rebranded as Zero Sugar Shasta.
Shasta Beverages has kept the fizzy fun rolling into the new century, with 135 years of flavor and plenty more to come!
